What is Longwood University’s secret?

Farmville is a small town in Virginia, and is the home to around 7,000 people. Longwood University, 4,000 students, is located in Farmville and has a women’s soccer team which has gradually made improvements every year after becoming an NCAA D1 program 3 years ago. At its home opener a week ago nearly 1,700 fans came out to support the Lady Lancers as they took on and lost to University of Richmond.
15% of residents and students watched women’s football! Imagine what Longwood’s marketing department could do in large metropolitan areas ;-)
What happened there last weekend seems all the more extraordinary when one is reminded that Longwood University football stadium holds about 500.
For a town of its size to support a women’s football team with such attendance is just incredible.
Longwood head coach Todd Dyer is in his 17th year, and is a 1993 graduate of Longwood. He has an overall record of 175-104-16 (.620) through his 16 years as the founder and head coach of the women’s football program, including 13 winning seasons.
Longwood’s steady rise in attendance is an amazing feat, in a town so small and on extremely limited marketing resources.


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