Leszek (Shek) Borkowski

Farmville is a small town in Virginia, and is the home to around 7,000 people. Longwood University, 4,000 students, is located in Farmville and has a women’s soccer team which has gradually made improvements every year after becoming an NCAA D1 program 3 years ago. At its home opener a week ago nearly 1,700 fans came out to support the Lady Lancers as they took on and lost to University of Richmond.
15% of residents and students watched women’s football! Imagine what Longwood’s marketing department could do in large metropolitan areas
What happened there last weekend seems all the more extraordinary when one is reminded that Longwood University football stadium holds about 500.
For a town of its size to support a women’s football team with such attendance is just incredible.
Longwood head coach Todd Dyer is in his 17th year, and is a 1993 graduate of Longwood. He has an overall record of 175-104-16 (.620) through his 16 years as the founder and head coach of the women’s football program, including 13 winning seasons.
Longwood’s steady rise in attendance is an amazing feat, in a town so small and on extremely limited marketing resources.